Dana (Rebecca) Gordon is a third-generation jeweler. Raised in the industry, often spending hours behind the scenes at her father's factory. When she was 16, her first collection sold out in 48 hours. Soon, her hobby began to turn into a passion.
In 2007, after graduating from the Gemological Institute of America in Carlsbad, California, She founded Dana Rebecca Designs.
Wanting to create an accessible luxury fine jewelry brand, she built her business on the simple but important idea your jewelry should make you feel as comfortable as your favorite t-shirt and as amazing as your little black dress. She strives to create luxurious, everyday pieces women are excited to buy for themselves and gift to their loved ones. Dana Rebecca pieces are designed to become the cherished keepsakes women wear to capture all of life's memories - from major milestones to everyday moments.